Yamaha’s operations in India have overtaken its business in Thailand, a traditional stronghold for the Japanese two-wheeler maker.
In its third-quarter results declared in Japan last week, the company revealed that sales in India for the July-September period totalled 1.27 lakh units, comfortably ahead of Thailand’s 73,000 units.
Between January and September this year, India has accounted for sales of 3.3 lakh two-wheelers, against Thailand’s 2.84 lakh.
This is a remarkable turnaround from 2012 (July-September) when Yamaha’s India sales were 86,000 units, way behind Thailand’s 1.37 lakh.
Likewise, for the nine-month period (January-September) last year, Thailand had accounted for sales of 4.34 lakh two-wheelers, nearly twice India’s 2.47 lakh.
It is quite likely that another important Yamaha market, Vietnam, may also lose out to India next year.
For the September quarter , Vietnam’s sales were 1.6 lakh units, slightly ahead of India’s 1.27 lakh.
Yet the difference was a lot wider in the September quarter of 2012 when India had reported 86,000 units against Vietnam’s 1.99 lakh.
Even though Vietnam is still ahead by a little over 2 lakh units for the nine months of this calendar (5.64 lakh versus 3.30 lakh), the gap is narrowing rapidly when examined in the backdrop of 2012 (6.33 lakh units of Vietnam against India’s 2.47 lakh units).
For Yamaha, Indonesia rules the roost with sales of nearly 6 lakh two-wheelers for the July-September quarter and 1.87 million for the first nine months of this calendar.
Going by this momentum, the company will wrap up 2013 with sales in Indonesia comfortably crossing 2.5 million.
India could end up being Yamaha’s most important market after Indonesia by 2015-16.
The Indian market is large enough for the company to be upbeat about business prospects even though it has a larger market share in the Southeast Asian region.
For this calendar year, the combined two-wheeler volumes (from all companies) in Indonesia, Vietnam, Thailand and Taiwan are projected to be 13.07 million units, which are still lower than India’s 14 million units.
In its medium-term management presentation plan unveiled in Japan earlier this year, Yamaha drove home the point that India would grow significantly, while ASEAN (Thailand, Indonesia, Vietnam and Taiwan) and Latin America (Colombia, Brazil, Argentina and Mexico) would see steady growth in contrast.
Yamaha has also made known that it is targeting 1 million units in India by 2016, inclusive of exports.
The quality and cost-competitiveness of India’s ancillary supplier base will also allow Yamaha to leverage this benefit for global sourcing.
In its third-quarter results declared in Japan last week, the company revealed that sales in India for the July-September period totalled 1.27 lakh units, comfortably ahead of Thailand’s 73,000 units.
Between January and September this year, India has accounted for sales of 3.3 lakh two-wheelers, against Thailand’s 2.84 lakh.
This is a remarkable turnaround from 2012 (July-September) when Yamaha’s India sales were 86,000 units, way behind Thailand’s 1.37 lakh.
Likewise, for the nine-month period (January-September) last year, Thailand had accounted for sales of 4.34 lakh two-wheelers, nearly twice India’s 2.47 lakh.
It is quite likely that another important Yamaha market, Vietnam, may also lose out to India next year.
For the September quarter , Vietnam’s sales were 1.6 lakh units, slightly ahead of India’s 1.27 lakh.
Yet the difference was a lot wider in the September quarter of 2012 when India had reported 86,000 units against Vietnam’s 1.99 lakh.
Even though Vietnam is still ahead by a little over 2 lakh units for the nine months of this calendar (5.64 lakh versus 3.30 lakh), the gap is narrowing rapidly when examined in the backdrop of 2012 (6.33 lakh units of Vietnam against India’s 2.47 lakh units).
For Yamaha, Indonesia rules the roost with sales of nearly 6 lakh two-wheelers for the July-September quarter and 1.87 million for the first nine months of this calendar.
Going by this momentum, the company will wrap up 2013 with sales in Indonesia comfortably crossing 2.5 million.
India could end up being Yamaha’s most important market after Indonesia by 2015-16.
The Indian market is large enough for the company to be upbeat about business prospects even though it has a larger market share in the Southeast Asian region.
For this calendar year, the combined two-wheeler volumes (from all companies) in Indonesia, Vietnam, Thailand and Taiwan are projected to be 13.07 million units, which are still lower than India’s 14 million units.
In its medium-term management presentation plan unveiled in Japan earlier this year, Yamaha drove home the point that India would grow significantly, while ASEAN (Thailand, Indonesia, Vietnam and Taiwan) and Latin America (Colombia, Brazil, Argentina and Mexico) would see steady growth in contrast.
Yamaha has also made known that it is targeting 1 million units in India by 2016, inclusive of exports.
The quality and cost-competitiveness of India’s ancillary supplier base will also allow Yamaha to leverage this benefit for global sourcing.
