Honda Motorcycle and Scooter India, the country's second largest two-wheeler manufacturer, has clocked record breaking sales of 4.56 lakh units this festive season, despite the overall market sentiment being dull.
The company registered a 70 per cent growth in sales during the festive period this year, when compared to sales in the same period last year. On the day of Dhanteras alone the company managed to sell 80,000 units further boosting its performance.
One of the major contributors to Honda's sales has been the Dream Neo, for which the company has clocked sales of over 1 lakh units within four months of its launch.
This is the most crucial period for auto companies in the entire calendar and we are really pleased to receive overwhelming sales results. We attribute this success to our strategy of network expansion in tier 2-4 towns together with the scooter capacity expansion and also response to mass segment Dream Series motorcycles,” said Y.S Guleria, President at HMSI, in a press release.
Honda's challenge to market leader and former partner Hero is becoming more evident every month as the company defys the overall market sentiment and posts strong growth. The company is now looking to capitalise on the rural markets to power its growth in India.
Hero has long dominated the rural two-wheeler scene, and rural sales make up over 48 per cent of the company's overall sales. Honda, though having just two years of experience in this market and only recently having launched the Dream Neo is doing well to compete with Hero.
Honda's blockbuster sales are also credited to the fact that they are leaders of the scooter market in India, controlling almost 50 per cent of the market. Scooters have been the only segment in the Indian auto industry that have been able to buck the trend of slowdown.
The company registered a 70 per cent growth in sales during the festive period this year, when compared to sales in the same period last year. On the day of Dhanteras alone the company managed to sell 80,000 units further boosting its performance.
One of the major contributors to Honda's sales has been the Dream Neo, for which the company has clocked sales of over 1 lakh units within four months of its launch.
This is the most crucial period for auto companies in the entire calendar and we are really pleased to receive overwhelming sales results. We attribute this success to our strategy of network expansion in tier 2-4 towns together with the scooter capacity expansion and also response to mass segment Dream Series motorcycles,” said Y.S Guleria, President at HMSI, in a press release.
Honda's challenge to market leader and former partner Hero is becoming more evident every month as the company defys the overall market sentiment and posts strong growth. The company is now looking to capitalise on the rural markets to power its growth in India.
Hero has long dominated the rural two-wheeler scene, and rural sales make up over 48 per cent of the company's overall sales. Honda, though having just two years of experience in this market and only recently having launched the Dream Neo is doing well to compete with Hero.
Honda's blockbuster sales are also credited to the fact that they are leaders of the scooter market in India, controlling almost 50 per cent of the market. Scooters have been the only segment in the Indian auto industry that have been able to buck the trend of slowdown.
