Brand fit - Anushka Sharma to endore TVS Scooty range

TVS Motor Company has signed on actor Anushka Sharma, as the brand ambassador for its TVS Scooty range. Scooty has been synonymous with style and innovation and Anushka seems to strengthen the brand's commitment to its young target audience and reinforces its positioning. Commenting on the development, H S Goindi, President Marketing, TVS Motor Company, says, “Anushka Sharma was an immediate choice. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful.” For Anushka, the association with TVS Scooty dates back to 2005 when she had done a campaign for the brand. “It's almost like ‘homecoming' for me. As a young woman I know how important independence and mobility is to me. It is a breakthrough attitude and style statement that is relevant to today's young women,” says Anushka.