Triumph Motorcycles to Enter Indian Market

Triumph Motorcycles is the latest manufacturer looking to set up shop in the burgeoning Indian motorcycle market. India continues to establish itself as a motorcycling hotbed as Triumph Motorcycles announced its intentions to enter the Indian market. Ducati was one of the first to realize its potential, developing showrooms in Delhi and Mumbai in 2009 as the Italian marque established an agreement with Precision Motor India Private Limited and Radiant Motorcycles to distribute there. Not to be left out of the party, Harley-Davidson soon followed suit and is on course to begin offering 12 models in the country this month after establishing authorized dealers in New Delhi, Mumbai, Chandigarh and Hyderabad. The current H-D bikes sold in the Indian market come as completely assembled motorcycles built in the U.S. and then shipped overseas, but Harley has established an assembly plant in the Indian state of Haryana where certain models will be built from U.S-supplied kits in an effort to circumvent the high tariff fees.

Below is the official announcement from Triumph. - ed

Iconic British motorcycle manufacturer Triumph has announced its intention to enter the Indian market.

First established in 1902 and now based in Hinckley, Leicestershire, UK, Triumph Motorcycles has in recent years been the fastest growing motorcycle brand in the world. For many years Triumph has produced a wide range of bikes which perfectly blend design, character, charisma and performance. At the heart of Triumph’s philosophy is a commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance.

The innovation and engineering passion that gave birth to the iconic Bonneville of the 1960s has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 liter Rocket III, the unmistakable Speed Triple, the award-winning Daytona 675 supersport machine and the recently launched Tiger 800. Remaining true to their heritage, Triumph combines the very latest design and manufacturing facilities with the character and design flair that has always been associated with the famous swooping badge.

Triumph has appointed Ashish Joshi as its Managing Director for India. Prior to joining Triumph, Ashish was heading the European operations for Royal Enfield and established the company’s business in Europe. He has over 16 years of experience in Asia and Europe.

Commenting on Triumph’s entry to the Indian market, Nick Bloor, CEO of Triumph Motorcycles, UK said “India is a very important motorcycle market and Triumph has assessed it carefully before deciding to step in. We see it as the next step in our global business model. The appointment of Ashish Joshi is a signal of our seriousness about success in India. I wish him the best and look forward to comprehensive growth from the Indian market.”