Auto cos see no fireworks this Diwali

With market analysts feeling that the Reserve Bank is unlikely to pause on its tight monetary policy, the auto industry sees no respite even during the forthcoming festive season and expects further slowdown in sales in the months ahead.

"We don't expect any significant sales growth this festive season. The market has been dented by high fuel prices and interest rates. Any further rate hike will impact sales during the festive season," Icra Senior Analyst (Automotive Sector) Shamsher Dewan said.

PwC India Head (Automotive Practice) Abdul Majeed concurred, saying, "The chances of another interest hike next month has dampened the prospects of the auto industry during the upcoming festive season. This comes at a time when the market is already reeling under pressure from high interest rates and rising fuel costs".

Given the rising interest rate scenario, coupled with higher fuel and commodity prices as well as inflation, the industry expects sales to remain depressed in the coming festive season too, Majeed said, adding sales will continue to grow in single-digit.

The market analysts see the Reserve Bank going in for another rate hike at its mid-quarterly policy review on September 16 to fight sticky inflation. The monetary authority has already raised interest rates 11 times since March, 2010 in its bid to battle high inflation.

In July, headline inflation slipped a tad to 9.22 per cent from 9.44 per cent in the previous month. But food inflation has started moving up again in recent weeks due to supply disruptions, following incessant rains in some parts of the country, further escalating the chances of another rate hike by the apex bank. .