The Hero in us

When a young agency takes on the mammoth job of re-branding a giant, it probably has all the makings of a David & Goliath story built into the plot. Law & Kenneth have begun the re-branding of Hero Honda as Hero Motocorp. The Desh Ki Dhadkan always had high-profile advertising. Yet it somehow came across as a tad over- the- top. This time, a new agency, a new logo, a new name and it seems to be falling into place rather nicely. The makeover TVC involves stringing together a number of little real-life stories into reel-life drama to bring out the potent message that there is a hero in each and every one of us. Well, I know, that theme is not exactly original, but then as I say, the last original idea came from God! Closer home, the little stories are all brought together with the magic of music. A.R.Rehman really turns on the melody with a lilting tune that could become a chartbuster in its own rights. I am not commenting on Anurag Kashyap who directed the film because I didn't feel the need to. All in all, as they say, well begun is half done.

Ramesh Narayan