Mahindra 2 Wheelers has adopted a novel approach to sell its scooter Duro online at a Rs 6,000 discount, in collaboration with Snapdeal. This is the first time in India a vehicle will be online and delivered at the doorstep.
Dharmendra Mishra, VP Sales and Customer Care at Mahindra 2 Wheelers said, “Though online retailing is still in its nascent stages in India, the industry has grown tremendously over the last couple of years. MTWL is very conscious of the changing customer preferences and this is yet another step from us to get closer to the net savvy customer at his comfort zone. This partnership will open a new avenue for us. With the buying trends changing drastically over time, we are sure we can deliver more happiness to our customers through this novel tie-up with Snapdeal.com, one of its kind in the country.”
Customers can avail of a test ride of the scooter before finalising the purchase. After booking the two-wheeler online, customers’ documents will be collected from them. They could pay the whole amount or avail of 3-/6-month EMI options (0 per cent interest). The vehicle will be delivered at the specified address within a week.
As of now only the Duro can be brought online, which has a four years warranty of and free insurance cover for a year. Mahindra plans to add more two-wheelers from its portfolio to under this scheme. Currently only consumers from Chennai, Delhi-NCR, Mumbai, Bangalore and Kolkata can buy the Duro online
