TVS aiming to increase market share in Goa

TVS Motor Company has launched its new 2012 Apache Series RTR in Goa. Designed in an aerodynamic styling, the latest Apache is activated on ignition. “In volume the state of Goa may be small, but on per bike ownership it is growing at 1,800 to 2000 bikes a month,” General Manager –Sales Mr P Suresh Babu told media persons at the launch. “We are aiming for a 15 per cent market share,” he told the Navhind Times. The Goa market is roughly 5000 two-wheelers monthly, with scooter absorbing 3000 and the balance by motor bikes. The latest themed styling is incorporates in all TVS Apache models namely TVS Apache RTR 160, TVS Apache RTR 180 and TVS Apache RTR 180 ABS. The TVS Apache RTR series has best power-to-weight ratio in its class. Sheathed in edgy grunge-style graphics in dual colour scheme, the TVS Apache RTR 160 dishes out 15.2 ps of raw power and can be pushed to speeds up to 118 kmph. The TVS Apache RTR 180 churns out 17.03 ps of bone-crunching power that can reach speeds of up to 124 kmph. The new TVS Apache RTR 160 comes in four dual tone colours, namely green, red, yellow and grey with black being the base. The new TVS Apache RTR 180 also comes in four colours of white, yellow, grey and black while the ABS version will be available in white and black. The new TVS Apache Series RTR is available in TVS dealerships across the country. While the TVS Apache RTR 160 will cost `67,505 (Ex showroom Delhi), TVS Apache RTR 180 cost `72,090 (Ex showroom Delhi) and TVS Apache RTR 180 ABS will cost `82,780 (Ex showroom Delhi).