StaR City limited Edition

Two-wheeler manufacturer TVS Motor Company has launched limited edition of its executive bike "StaR City" bearing the signature of its brand ambassador and Indian cricket team captain Mahendra Singh Dhoni.

The limited edition bike is equipped with new graphics, contemporary design and is being launched along with a new festive based advertisement for the first time featuring Dhoni and his wife Sakshi, a company statement here said.

The commercial was directed by US based Indian film makers Raj Nidimoru and Krishna DK which would feature Dhoni and his wife Sakshi, it said.

"It is the first time that they have been cast together in any advertisement. We needed to bring in the element of toughness while portraying festivity, which is so much a part of our culture," TVS Motor Company President (Marketing) H S Goindi said.
Besides the new graphics and colours, the bike comes with a five-year warranty, the statement added.