Just a day after its erstwhile joint venture partner, TVS Motor launched a new motorcycle in Chennai and said its immediate focus will be on the motorcycle segment, Suzuki Motorcycle India (SMIL), a subsidiary of Suzuki Motor Corporation, Japan, chose the same city to unveil its new scooter.
The new product, Let’s, a 110 cc scooter, is targeted at the urban youth. The company hopes to sell around 10,000 Let’s scooters a month and is confident the new model will strengthen its presence together with its existing models, Swish and Access, in the Indian market.
“Suzuki is keen on providing value products for all Indian customers, where Swish and Access have been long-term favourites. Now Let’s will further strengthen our product presence in the category,” Atul Gupta, executive vice -president, SMIL said on Tuesday.
According to him, Let’s is a stylish scooter for the urban Indian youth, who are seeking trendy products that offer unmatched value. “Let’s is powered by SEP (Suzuki Eco Performance) engine technology that offers top class fuel efficiency without compromising power and performance,” he observed.
The company, which has priced Let’s at Rs 46,925 (ex-showroom Chennai), is hoping to sell around 10,000 units and will focus its attention on the urban people. Overall, the company plans to sell about five lakh units this financial year. This will include 3.7 lakh scooters and close to 1.5 lakh motorcycles. It had sold, 3.7 lakh units in the year 2013-14, comprising 2.7 lakh scooters and about one lakh motorcycles.
The new product, Let’s, a 110 cc scooter, is targeted at the urban youth. The company hopes to sell around 10,000 Let’s scooters a month and is confident the new model will strengthen its presence together with its existing models, Swish and Access, in the Indian market.
“Suzuki is keen on providing value products for all Indian customers, where Swish and Access have been long-term favourites. Now Let’s will further strengthen our product presence in the category,” Atul Gupta, executive vice -president, SMIL said on Tuesday.
According to him, Let’s is a stylish scooter for the urban Indian youth, who are seeking trendy products that offer unmatched value. “Let’s is powered by SEP (Suzuki Eco Performance) engine technology that offers top class fuel efficiency without compromising power and performance,” he observed.
The company, which has priced Let’s at Rs 46,925 (ex-showroom Chennai), is hoping to sell around 10,000 units and will focus its attention on the urban people. Overall, the company plans to sell about five lakh units this financial year. This will include 3.7 lakh scooters and close to 1.5 lakh motorcycles. It had sold, 3.7 lakh units in the year 2013-14, comprising 2.7 lakh scooters and about one lakh motorcycles.
