DSK Motowheels, a Pune-based company that has tied-up with Hyosung to assemble and market its super bikes in India, has plans to bring in a mass segment 125cc bike by the middle of 2015.
The company is also in talks with the Korean super bike maker to jointly develop a single cylinder engine for the 125cc bike, which will be almost entirely localised to keep the costs down, Shirish Kulkarni, Chairman, DSK Motowheels, said.
Competitive pricing
Elaborating on the project, he said that Hyosung has a twin cylinder 125cc bike that was too expensive for the Indian mass market. Developing the new engine would involve an estimated investment of around Rs 200 crore, and the modalities are still being worked out, he said.
According to Kulkarni, Hyosung was convinced that the price point he was talking about was possible. “I think we might be able to launch it at around Rs 50,000 to 60,000 per unit. I don’t know what the exact price will be by then, but I know it will be competitive,” he asserted, adding that the idea was not to take on the large players in the Indian market, but give consumers another choice.
New facility at Karad
DSK Motowheels, which assembles five models of 250cc and 650cc superbikes from CKD kits at an assembly plant at Wai, is setting up a new facility at Karad, and is acquiring 100 acres for the purpose.
It will invest an additional Rs 200 crore for this, and expects to roll out the first model from here by August 2014, Kulkarni revealed.
It is also adding five new outlets in Nagpur, Kochi, Patna, Ranchi and either Vizag or Mysore, by March 31, 2014, taking the total tally of dealerships to 31, and expects to close the fiscal with sales of 1,400 units.
Earlier today, to mark its first anniversary, DSK Motowheels launched a limited number Signature Edition of the GT 250R Hyosung. The paint work for the bike, in a bright hurricane yellow has been done locally in Pune. It has been priced at Rs 2.97 lakh (ex-showroom Pune).
The company is also in talks with the Korean super bike maker to jointly develop a single cylinder engine for the 125cc bike, which will be almost entirely localised to keep the costs down, Shirish Kulkarni, Chairman, DSK Motowheels, said.
Competitive pricing
Elaborating on the project, he said that Hyosung has a twin cylinder 125cc bike that was too expensive for the Indian mass market. Developing the new engine would involve an estimated investment of around Rs 200 crore, and the modalities are still being worked out, he said.
According to Kulkarni, Hyosung was convinced that the price point he was talking about was possible. “I think we might be able to launch it at around Rs 50,000 to 60,000 per unit. I don’t know what the exact price will be by then, but I know it will be competitive,” he asserted, adding that the idea was not to take on the large players in the Indian market, but give consumers another choice.
New facility at Karad
DSK Motowheels, which assembles five models of 250cc and 650cc superbikes from CKD kits at an assembly plant at Wai, is setting up a new facility at Karad, and is acquiring 100 acres for the purpose.
It will invest an additional Rs 200 crore for this, and expects to roll out the first model from here by August 2014, Kulkarni revealed.
It is also adding five new outlets in Nagpur, Kochi, Patna, Ranchi and either Vizag or Mysore, by March 31, 2014, taking the total tally of dealerships to 31, and expects to close the fiscal with sales of 1,400 units.
Earlier today, to mark its first anniversary, DSK Motowheels launched a limited number Signature Edition of the GT 250R Hyosung. The paint work for the bike, in a bright hurricane yellow has been done locally in Pune. It has been priced at Rs 2.97 lakh (ex-showroom Pune).
