Hero MotoCorp to start exports to Africa, LatAm

The country’s largest two-wheeler maker, Hero MotoCorp, on Friday said it will start exporting its products to Africa and Latin America before the end of the ongoing fiscal to expand its global footprint. The company, which has started selling products under its Hero brand after the break up of the erstwhile joint venture with Hero Honda, is already selling its two-wheelers in Sri Lanka and Nepal under the new brand identity. “By the end of this fiscal year, we would have entered a few markets in Africa and Latin America,” Hero Moto-Corp Senior Vice-President (Marketing & Sales) Anil Dua told reporters here. He was speaking on the sidelines of felicitation of a bikers’ team from Indian Air Force which crossed 10 passes in the Himalayas, including four of the world’s highest motorable passes using its ‘Hero Impulse’ motorcycle.