Hero MotoCorp, EBR ink tech-sourcing pact

The country’s largest two-wheeler maker Hero MotoCorp on Wednesday said it has entered into technology sourcing pact with US-based Erik Buell Racing as it looks to strengthen presence in the high-end bike segment. The development is a part of the Indian firm’s strategy to enhance technological prowess, post the break up of the erstwhile joint venture with Honda — Hero Honda. “We are entering into a strategic partnership with Erik Buell Racing (EBR), which currently is more into high end and high performance racing bikes as we are completely missing in this category of motorcycles,” Hero MotoCorp MD and CEO Pawan Munjal said.

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