TVS sell over 3 million star motorcycles

Sales of TVS StaR motorcycles have crossed 3 million units since its launch in 2004, according to a press release from TVS Motor Company.

The strategy of offering an economy segment motorcycle with executive features has paid off, says the company.

TVS StaR was among the earliest to come with a five-year warranty, which was followed with an offering of electric start, as a standard fitment, another first in this segment.

TVS StaR was introduced as part of the company's customer-centric approach.

“The brand philosophy of being a complete value for money product, constant upgrades, styling and refreshing graphics has helped us achieve this milestone,” said the release quoting Mr H.S. Goindi, President Marketing, TVS Motor Company.