TVS Motors to decide on price hike by month-end

Leading two wheeler-maker TVS Motor Company today said it is reviewing the movement of raw material prices and will take a decision on increasing the rates of its products by the end of this month.

“The raw material prices are still very volatile and it is impacting us. Currently, we are doing the review and by the month-end, we will reach a decision,” the TVS Motor Company President (Marketing), Mr H.S. Goindi, told reporters here today.
The company had last increased the prices of its vehicles in January this year by 1-2 per cent, he added.

“We do review the prices in every quarter... Of course our margins are gradually improving,” Mr. Goindi said, without giving any details.

The Chennai—based two-wheeler major today launched its premium ‘Apache RTR 180’ bike with anti-lock braking system (ABS) technology, priced at Rs 78,880 (ex showroom Delhi).

“This is the first Indian two-wheeler which has come with an ABS. This will enhance our brand value,” he said.