NEW BIKES ON THE WAY FROM MAHINDRA 2 WHEELERS

Company planning an aggressive marketing campaign to go with its new offerings

Mahindra 2 wheelers has had our attention on a number of occasions in the recent past - first after it acquired Kinetic Engineering and then bought out Italian design firm Engines Engineering. After warming the market up with its scooters though, the company is on the verge of tapping into the pulse of commuters and enthusiasts alike with its new offerings, which should be on their way by the end of September.

Two new motorcycles are on the anvil for the bike maker - one of them is expected to be a commuter motorcycle in the 100-125cc band for volume sales. The other is expected to be a more exuberant and performance oriented bike which could lie in the 250-300cc band.

The new firm is not stopping at the launches. It has also announced a new endeavor to reach out to the biking community across the country by launching its ‘India’s Best Job’ campaign, in which 20 motorcyclists will be selected from around the country to ride for six weeks into different parts of the country on an all-expense paid ride. Apart from getting a stipend for the duration of their journey, riders will also get to take home their Mahindra steeds when the ride ends.

This marks one of the most aggressive marketing campaigns in recent times for the Indian motorcycle industry. It sure looks like Mahindra wishes to leave no stone unturned when it comes to its first bikes in the market. Stay logged on to www.zigwheels.com to get news on the bikes as it breaks!